Bryan Adams, If You’re Nasty: Rethinking a Legacy of Filth
Oh, Bryan Adams—your parents should have named you Randy, because that’s exactly what you are. Earlier this year, the Canadian-born pop-rocker and occasional goopy balladeer revealed that his beloved anthem “Summer of ‘69” is not a wholesome remembrance of youthful innocence but something much, much dirtier. It’s actually about…well, let’s put it this way: “sixty-nine” should be written as a verb.
That’s right. It’s a double entendre hidden in plain sight, an infantile joke so stupid it almost goes all the way around to become kind of clever. As it turns out, the guy soccer moms thought of as a less-threatening John Mellencamp is really Prince in a sensible everyman wardrobe.
Don’t look so shocked. According to Adams, he has openly admitted the song’s true inspiration since it first became a hit in 1984, and ruffled a few stuffy feathers as a result.
“I was at a radio station in Boston,” Adams recalls over the phone from London, “and the guy says”—he puts on his best corny disc jockey voice—“ ‘So let’s talk about “Summer of ‘69.” Let’s talk about what you were doing in 1969.’ I said, ‘I was going to school, but that’s not what the song’s about.’ When I told him, I heard the program director go, ‘We’re not playing that song again.’”
Detailed View of the Summer of ‘69 Single Cover

On second thought, maybe this realization is a bit surprising. For music fans of a certain generation, Bryan Adams is the dude who crooned the insufferably schmaltzy “(Everything I Do) I Do It For You” on MTV as Kevin Costner pranced around a forest firing a bow-and-arrow. He is not exactly the first person that pops into mind at the thought of raw, almost pornographic sexuality—though he is, from an objectively heterosexual (totally heterosexual!) point of view, in rather good shape for a nearly 50-year-old man. He has aged well, but his image is that of the gentle romantic who swoops women into his arms and makes sweet love to them on a bed of roses, not the poon-hound who engages in kinky numerical copulation then writes a chart-topping single about it under the guise of warm-hearted nostalgia.
So this revelation raises an interesting question: Does ironic, hip America need to reconsider Bryan Adams? Because unlike a lot of his singer-songwriter peers, Adams has not been retroactively deemed “cool.” He is the guy who asked “Have You Ever Really Loved a Woman?” over cheesy Spanish guitars; declared along with Rod Stewart and Sting, “It’s all for one/And all for love!”; recorded a duet (a success in England, unheard in America) with a member of the Spice Girls and, again, contributed to the soundtrack of a movie in which Kevin Costner portrayed Robin Hood. That’s not exactly a resume brimming with indie cred.
But what if it were all a rouse? What if Adams is aware of how lame many of his career highlights are, and has been slipping nasty references in under the surface this whole time? Maybe “Have You Ever Really Loved a Woman?” is about anal sex. Maybe “Everything I Do, I Do It For You” equals mutual masturbation. That would make him at least as cool as, say, Kevin Smith, right? Then maybe Ryan Adams would start taking being confused for him as a compliment.
Not that Bryan Adams gives a shit what Ryan Adams, or any of you pretentious assholes, think.
“I don’t really think about it,” he says of his lack of respect from the hipsterati. “I know the songs do have a life beyond what you describe. I look at the audience outside America, and it starts very young and goes to much older. In America, though, it’s been difficult.”
Indeed, this country hasn’t been kind to Adams in recent years. He hasn’t been a major force on the charts here in a while, was dropped from his label and now acts essentially as his own promoter. He admits he has never been very good at selling himself. But this solo acoustic tour he is embarking on— arriving in Portland on Nov. 29 at the Aladdin Theater—is a smart way of reintroducing the crooning Canuck to the states. Stripping the studio varnish off his songs to reveal the craft underneath might remind audiences why they embraced him in the first place. And pushing this new, clandestinely horny version of himself could win Adams a whole new fan base, at least among Judd Apatow followers.
Still, something just doesn’t smell right. None of the lyrics to “Summer of ‘69” indicate anything secretly naughty, unless “I got my first real six-string/Bought it at the five-and-dime/Played ’til my fingers bled” is really euphemistic. And the title is always written with an apostrophe, indicating that sixty-nine refers to the year 1969. The whole thing smacks of self-revisionism, of an artist trying to sharpen an edge onto a reputation that had previously been wholly inoffensive.
But Adams sticks to his explanation. “Nowhere in the song do I say ‘1969.’ The idea is looking back fondly at starting out, at young love and having fun in the summer—the summer of sixty-nine. Somebody asked what it’s about and where I got the idea, and there’s nothing more to it than that.” Adams says there’s more where that came from: “’Run To You’ is about a threesome.”
Bryan Adams plays Saturday, Nov. 29 at the Aladdin Theater. 8 pm. $45.
Links:
Bryan Adams










JGxHitzert
says:I don’t know what this “earlier this year” stuff is. He has been peddling the 69 story for over a decade. I first heard it on Later with Bob Costas in the 90’s right around the time he did that ridiculous song with Sting and Rod Stewart. But I will say this, while those two have become caricatures of themselves I have more charitable feelings for Adams.
His intersection with the aforementioned seemed like a step up for Adams in a slow road to self-improvement. While his contemporaries trade on previous greatness to sell schmaltz, Adams was knee deep in the stuff to begin with. An acoustic show for a guy who could be doing some horrible duets tour with Richard Marx, ala Billy Joel and Elton John, is I would say a good deal more dignified than his contemporaries.
Posted @ November 29th, 2008 at 7:17 pm (November 27th, 2008) | Flag this Comment | permalinkdouglas martin
says:i actually came through to point out the obvious boner on the cover, and thought about not doing so because it seemed a little immature.
and then, i clicked on the jump. :O
Posted @ December 1st, 2008 at 9:00 am (November 27th, 2008) | Flag this Comment | permalinkDouglas A. Martin
says:whenever i karaoke this one, i’m always sure to in the best patti smith rip i can manage that night snarl one last reiteration: me and my baby’d 69, uh-huh.
Posted @ December 1st, 2008 at 8:15 pm (November 27th, 2008) | Flag this Comment | permalinkBecky
says:Do you think he stuffs? That looks pretty convincing. Bryan Adams was one of my first crushes. I’d still go back in time and do him. “Run to You” is about a threesome? Huh? I thought it was about cheating.
Posted @ December 4th, 2008 at 9:16 am (November 27th, 2008) | Flag this Comment | permalink